广告投放与核算
✓ 2025/2026 最新规则已校准
免费离线纯算法内核
Amazon PPC ACOS & ROAS Calculator | Break-even & Target Margin
Calculate advertising ACOS, ROAS, break-even threshold based on product COGS and platform fees, plus target ACOS and whole-store TACOS.
Ad Metrics & Product Economics
Ad Performance MatrixProfitable
Current ACOS
25%
ROAS: 4x
Break-even ACOS
40.98%
Pre-ad margin: 40.98%
Target ACOS
25.98%
Total TACOS
10.71%
Action Recommendation
当前 ACOS (25.0%) 优于目标 ACOS (26.0%)，广告处于健康超额盈利区间，可考虑适度拓词加预算拉动放量！
Formula & Method
Calculate advertising ACOS, ROAS, break-even threshold based on product COGS and platform fees, plus target ACOS and whole-store TACOS.
Data Freshness: Calibrated against active 2025-2026 marketplace carrier documentation.
Recommended Guides
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拒绝盲目控 ACOS！详解测款期、放量期、利润期不同阶段的 ACOS 合理区间，推导保本 ACOS 与 TACOS 的健康指标。
常见核算问答与避坑 (FAQ)
Q: How is Break-even ACOS calculated?
Break-even ACOS equals your pre-ad profit margin: (Selling Price - Product Cost - Shipping - Marketplace Fees) / Selling Price.
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